A Dutchman and an Irishman once… told me

I would like to share with you two stories/conversations that took place during the last month.

First Story: It was a few days before Fat Thursday (ελληνικά: Τσικνοπέμπτη) and I was walking alone, when I ran into this familiar Dutch guy.

– Are you in for barbecue and some beers? He asked me

– That sounds great! I replied

– OΚ, let’s meet on Thursday, I ‘ll get the beers.

Second Story: It was a rainy afternoon in the first week of March in Athens (I always wanted to start a narration with such a cliche) when I encountered an old Irish friend.

– What are you doing on St. Patrick’s day? He asked me with his distinct Irish accent

– I don’t know, I’m staying home I guess. No matter how much I miss Ireland, Irish pubs are quite congested on the 17th of March. I got back to him

– I’ll make sure I will pass by. For ould times sake… he said

– I’ll be waiting for you. I told him and with my mind in Galway, I walked away


You must be wondering who are these guys, right? Well they are not real people but simply… brands! Continue reading “A Dutchman and an Irishman once… told me”

A Dutchman and an Irishman once… told me

How to W.I.R.E. your business for an “overnight” success

LOGO TELIKOI admit it. Many times I feel obsessed with the basics. I believe that if the fundamentals are right, then you are most probably half way there. Like electronic experts are fond of neatly wired equipment with a clear architecture, I am amazed of how the coffee brewing company Coffee Island has W.I.R.E.d itself for success.

wires

photo credit: IMG_5071 via photopin (license)

Let me elaborate in the following lines what I have discovered during my visits in their stores and how I came up with this new abbreviation of mine. Continue reading “How to W.I.R.E. your business for an “overnight” success”

How to W.I.R.E. your business for an “overnight” success

Less is more

The majority of people prefer simple to complex ideas.

Simple is hard to get, simple is beautiful, simple is ingenious. 

While out in the market, I noticed a hole in the carton tray of a Monster Energy drink case. This was the first time I saw such an opening on a product’s carton tray and it caught my attention. Quickly I realized the brilliant reason behind: this was for letting the best before date, printed on the bottom of the can, visible to consumers and this without having to take the can out of the carton tray!

MonsterHoleThe above hole on the tray is intentionally cut out, to leave the best before date visible

Clever solution for 3 reasons: Continue reading “Less is more”

Less is more