I recently observed the new design for DUO condoms series while waiting in line at a kiosk. I was impressed that the design was so powerful that stood out even in the very cluttered environment of a Greek kiosk.
The design appealed to me and I believe it broke the clutter and differentiated from the competition for three bold reasons: Continue reading “Designing for impact and differentiation”
On one of the most trend setting islands in the world, as many would argue, I came across this one-of-a-kind vending machine…selling underwear. In adjacency to the Dsquared2 store in Mykonos this vending machine aims to fulfill the demand for instant gratification on an island that is always on.
Does this vending machine sell well?…I honestly don’t know. Sure thing is that a lot of people that passed by, took a photo of it before my eyes. What a great way to encourage user generated content and probably social media impressions!
Last year a bank’s ATM was positioned in the same place but where fashion is the social currency and the people are active 24/7 you never know when you’ll be in need of a stylish pair of underwear.
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