On one of the most trend setting islands in the world, as many would argue, I came across this one-of-a-kind vending machine…selling underwear. In adjacency to the Dsquared2 store in Mykonos this vending machine aims to fulfill the demand for instant gratification on an island that is always on.

Does this vending machine sell well?…I honestly don’t know. Sure thing is that a lot of people that passed by, took a photo of it before my eyes. What a great way to encourage user generated content and probably social media impressions!

Last year a bank’s ATM was positioned in the same place but where fashion is the social currency and the people are active 24/7 you never know when you’ll be in need of a stylish pair of underwear.