Paris, France. The city of love, the city of lights, the city of fashion. Whatever you call it… you are probably right. Paris est magnifique!
However, very few talk about the retail in Paris. By retail, I do not necessarily mean the top notch Champs-Élysées fashion windows, but rather the great merchandising and retail practices you meet in many shops in the French capital. If you work in retail, you would better take a closer look at Paris, since things there are getting vibrant.
My wife recently bought a case for her new mobile phone. It is a relatively inexpensive, minimal, black plastic mobile phone case. As I was ready to dispose the case’s packaging and since I am obsessed with recycling, I went through the small letters on the packaging to make sure that the case was ok to recycle. We have seen a lot of initiative on minimizing packaging footprint, either by light-weighting packaging, by indicating with clear recyclable signs or even by using compostable containers.
Continue reading “Tell me what do you see when you look at me”
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