My wife recently bought a case for her new mobile phone. It is a relatively inexpensive, minimal, black plastic mobile phone case. As I was ready to dispose the case’s packaging and since I am obsessed with recycling, I went through the small letters on the packaging to make sure that the case was ok to recycle. We have seen a lot of initiative on minimizing packaging footprint, either by light-weighting packaging, by indicating with clear recyclable signs or even by using compostable containers.

To my surprise, the case manufacturing company added a waterproof zip to the packaging and proposed to keep the packaging so as to use it as a waterproof pouch when outdoors. What a brilliant move!

So, what do you see when you look at this packaging?

Most people see waste, but one saw a re-purposed item.

Have a great day and take a moment to think out of the… packaging box.