Delivery services are frequently overlooked when it comes to the Customer Journeys in retail stores. As marketers, we often discuss about awareness, consideration and the conversion part of the journey and the support, retention and advocacy steps after the purchase.

This is why I particularly appreciated the rent a trailer service at Praktiker Greece. There is nothing more frustrating than delaying the handyman’s work because the delivery service should be scheduled during the following day or the materials purchased cannot fit in your vehicle.

True to the nature of their Customers (avid DIYers ), with minimum investment and a clear communication, pricing and procedure the Retailer managed to increase Customer satisfaction and… nail this!