Covid19 has a tremendous negative impact on the economy so far. However, as all wise people would argue, every coin has two sides. For financial services corporations like Visa, Covid19 has been a main driving force for even wider adoption of card payments and more specifically contactless payments. It seems that contactless payments are indeed on a sharp rise worldwide, especially during the last months. What should financial services companies offering contactless payments do in such an occasion? Should they lay back and enjoy the favorable side effect of a pandemic or ride the wave and try to establish both contactless payments as well as themselves as leaders in this field.
Visa decided to do the latter, and hit while the iron is hot. I noticed the below table tent in a gelateria in the center of Athens. I particularly enjoyed the straightforward messaging (Visa contactless preferred) as it was the shortest message possible, with the brand mentioned first and the word “preferred” serving as a nudge rather than an obligation or an option. The artwork was uncluttered and the placement of the table tent on top of the ice-cream vitrine could not be better. I paid using my contactless Visa.
Well played Visa, well played.
Visa Point of Purchase advertising material
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