I’ve been writing my blog for 6 years and I have never praised projects that I have led (at least not until today). However, on November 2020 while Greece is experiencing the second phase of a lockdown, I had the honor to receive a Platinum distinction in the Event Awards 2020 organized by Boussias Communications for the project “The First Interactive Under Passage in Greece”. I felt that amidst these tough times, this is the right moment to write about this case and highlight the significance of brand experience as we navigate through Covid19. Let me break down for you, why I believe this is a particular good story to share.
In early 2019, I took the courage to propose to my manager an idea to revamp an underground passage in the city I grew up. Why does it take courage to propose something like this? There are numerous reasons but let me provide my top 5: A. It needs a good amount budget B. You face the risk that the project gets vandalized C. Initiatives like this are often mistaken for CSR actions and not perceived as brand initiatives (ie. there is a weak brand role in the renovation) D. It is almost impossible to hit the right balance between a branded intervention (which also included a high risk of vandalism) and a restoration that cannot be attributed to a brand (ie. this is nice but we don’t know that OPAP did it) E. Collaborating with the Public Sector can be long and cumbersome. Even one single reason of these, could have discouraged us and force us abandon the idea.
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