Much ink has been spilled over the term product experience when it comes to apps, high tech gadgets, mobile phones or automobiles. Marketers and product managers try to create this extra value of a product or service in order to shift positively customer perceptions as they use the products in order to get ahead of the competition. Customization, personalization, intuitive user interface, human centric design, usability etc. are coming first in mind to the makers of services and high-end products. But what does it take to create a unique product experience when it comes to a relatively simple category like ice-cream?

Well Nestle with Pirulo Jungly had a blast on me, when I watched my son literally peeling a banana shaped ice-cream in the same way he would have done with an actual banana. An amazing sensory design hack, which made the product experience unique for a young kid. It’s easy to debate for hours on worth mentioning examples of successful product experiences in complicated products or services, but having such unique product experiences in the ice-cream product category is pure genius.

Any other example of a unique product experience when you least expect it?