Once Johan Cruyf had said “Soccer is simple, but it is difficult to play simple”. This can’t be more true in many aspects of life, ranging from engineering to building a relationship.

I visited a couple of days ago a Stamou dairy shop in my neighborhood. Stamou is a dairy company established in 1964 and growing ever since. They are mostly known for their milk based desserts and sweets and since they are integrated producers, their products are considered to be very qualitative.

Before checking out in the cashier, a salesperson approached me and said “we would like to inform you that all custard filled pastry (in Greek: γαλακτομπούρεκο) are made today and the ones made yesterday are always in half price discount”. That simple… In a single sentence the salesperson tackled two important issues: freshness of end product and stock management.

Selling is simple, but it is difficult to sell simply.