I admit it. Many times I feel obsessed with the basics. I believe that if the fundamentals are right, then you are most probably half way there. Like electronic experts are fond of neatly wired equipment with a clear architecture, I am amazed of how the coffee brewing company Coffee Island has W.I.R.E.d itself for success.

photo credit: IMG_5071 via photopin (license)

Let me elaborate in the following lines what I have discovered during my visits in their stores and how I came up with this new abbreviation of mine. Continue reading “How to W.I.R.E. your business for an “overnight” success” →