The majority of people prefer simple to complex ideas.

Simple is hard to get, simple is beautiful, simple is ingenious. 

While out in the market, I noticed a hole in the carton tray of a Monster Energy drink case. This was the first time I saw such an opening on a product’s carton tray and it caught my attention. Quickly I realized the brilliant reason behind: this was for letting the best before date, printed on the bottom of the can, visible to consumers and this without having to take the can out of the carton tray!

The above hole on the tray is intentionally cut out, to leave the best before date visible

Clever solution for 3 reasons: Continue reading “Less is more” →