Well summer of 2015 is over…for good. It has been a memorable summer for a number of reasons. Now that I try to gather my thoughts and go through the summer photos, I came across this funny photo I shot in a village near Chalkida and my mind instantly traveled back to the relaxed time we had over there. However -and you can call this perversion- I just also thought that this is a great effort from a plain Farmer to communicate at the Point of Sale.

The sign reads in English:

For three reasons you should do your shopping:

1. Because we use no pesticides → Here
2. Because the stuff is fresh from the grove
3. Because it’s cheap

The result is surprisingly good especially if you consider the educational level of the author… but can we do it better? Continue reading “Alternatives to an Outstanding Point of Sales Messaging” →