Vans – Staying consistent and true pays off

On Tuesdays, I walk after work to my Tai Chi class at Psyrri neighborhood in Athens. As I walk through some of the oldest neighborhoods in the Greek capital, I wind down and get myself mentally ready for the class. During a walk few days ago, I noticed something different adjacent to BIOS bar located at Piraeos street that had not been around previously. There were some people chilling on the pedestrian street, who seemingly belonged to the same “tribe”. I quickly figured out they were all somehow related to skateboarding. The rather “rough” signage outside BIOS signaled that this is an event by the Vans brand. For those who are not familiar, Vans is a manufacturer of skateboarding shoes and related apparel, based in California.

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Vans – Staying consistent and true pays off

About vending machines – the right merchandise in the right context

On one of the most trend setting islands in the world, as many would argue, I came across this one-of-a-kind vending machine…selling underwear. In adjacency to the Dsquared2 store in Mykonos this vending machine aims to fulfill the demand for instant gratification on an island that is always on.

Does this vending machine sell well?…I honestly don’t know. Sure thing is that a lot of people that passed by, took a photo of it before my eyes. What a great way to encourage user generated content and probably social media impressions!

Last year a bank’s ATM was positioned in the same place but where fashion is the social currency and the people are active 24/7 you never know when you’ll be in need of a stylish pair of underwear.

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About vending machines – the right merchandise in the right context