The power of sorry for a quick turnaround

Most of us have experienced arrogant behaviors from brands or hilarious mistakes in email campaigns. Incidents like these happen quite often and they shock, to a small or larger extent, consumers’ trust to the brands as they evoke a spectrum of negative thoughts and feelings.

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I had a positive experience with the www.doctoranytime.gr in two cases where they followed a very professional and efficient approach (both offline and online) to serving my needs as a customer and patient.

One day some weeks ago I received an email from them with regards to my appointment with my gynecologist. Nothing wrong with that really, besides the fact that I am a man…

I didn’t stay to this incident much to judge negatively the company, however I felt a little concerned about how this company uses my address to distribute emails and it crossed my mind to unsubscribe from the mailing list. For some reason I didn’t and to my surprise I received some minutes after the first “gynecologist appointment” email a second one from them… Continue reading “The power of sorry for a quick turnaround”

The power of sorry for a quick turnaround

7 minute crash course on management & marketing fundamentals

There has been a lot of discussion lately on the importance of academic education and whether this is a prerequisite of a great career / business. Some people are great advocates, some others not. I will not get into the debate on such a dilemma, but rather build on the importance of thousands of real time courses offered for free out there, in the biggest and oldest of universities…the marketplace.

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photo credit: Sardine via photopin (license)

One of these “courses” took place one Saturday morning in the fish market called “To Stavrodromi”, in Stavros Agias Paraskevis area, where I found myself shopping for our family lunch. Located in a strategic spot, near the port of Rafina and in proximity to many northeastern residential suburbs of Athens, this place always seemed to me a busy vibrant spot that attracted my attention every time I passed by it on weekends. Continue reading “7 minute crash course on management & marketing fundamentals”

7 minute crash course on management & marketing fundamentals