Paris, France. The city of love, the city of lights, the city of fashion. Whatever you call it… you are probably right. Paris est magnifique!
However, very few talk about the retail in Paris. By retail, I do not necessarily mean the top notch Champs-Élysées fashion windows, but rather the great merchandising and retail practices you meet in many shops in the French capital. If you work in retail, you would better take a closer look at Paris, since things there are getting vibrant.
It’s only few weeks after the terrible terrorist strike in Paris on the 13/11/2015. This has been an attack that shocked the entire western world as we know it and spread sadness to everyone. Paris, similarly to New York have been terrorist targets not only because they belonged to France and the USA, but mainly because they are iconic cities with landmarks widely known to the world and synonymous to the western way of living. This is exactly the same reason these two cities have been vastly used in marketing campaigns of several products.
Few days after the attack, I visited my neighborhood’s supermarket for the weekly grocery shopping when I saw a perfume product display with the promo message #myriseparisi (translate from Greeklish: #smellslikeParis).
marketlikes 