Nowadays, following the outbreak of the Covid-19 virus, we wash our hands several times a day. Since I was looking for a milder alternative for washing my hands, I drew some Marseilles soap bars from the cupboard, which I had purchased from France some time ago.

While smelling their scent for picking one of them, I noticed that the names were not descriptive but rather conceptual: Je t’aime, Masculine, Nuit d’Orient.

Amidst negative news on the virus, even while just reading the soap names, I experienced for an instance a warm feeling. I believe it is a great idea, to tie your product name with the feeling you want people to have when using it. Product names should indeed create positive associations and evoke an emotion. Naming your product in the right way, can build a story that affects how customers perceive the value of it.

Stay home, stay safe, stay calm and wash your hands.