The majority of people prefer simple to complex ideas.

Simple is hard to get, simple is beautiful, simple is ingenious. 

While out in the market, I noticed a hole in the carton tray of a Monster Energy drink case. This was the first time I saw such an opening on a product’s carton tray and it caught my attention. Quickly I realized the brilliant reason behind: this was for letting the best before date, printed on the bottom of the can, visible to consumers and this without having to take the can out of the carton tray!

The above hole on the tray is intentionally cut out, to leave the best before date visible

Clever solution for 3 reasons:

1. Tackles with the obvious challenge Monster may have had, of having the best before date printed on the case visible. The best before date is printed in black ink and in this specific case this would be very hard to read as both the carton tray and the cans contained are of black color too. 

2. With the above solution, they skip one step in the production process as they most probably omit reprinting the best before date on the secondary pack.

3. Last but not least, they pass to the carton tray supplier the solution’s burden (by simply asking them to deliver a carton tray with a hole).

While some would experiment with food safe white ink… others just asked for a hole!

What are you willing to eliminate in your daily routine that can bring you results?